Contract & Consultancy Work

Alongside my freelance journalism, I offer contract and consultancy services across editorial strategy, content production, and digital storytelling. 

From shaping brand tone to curating real-time coverage for major platforms, I collaborate with teams to create culturally sharp, high-impact content that connects with audiences, whether it’s one-off support or long-term projects. 

Below are some of the recent teams I’ve worked with on contract.

Meta (Product Content Engineering) 2024-2025

At Meta, I curated breaking news and culturally relevant content for Facebook and Threads, serving millions across EMEA and North America. 

Using sharp editorial judgment, I surfaced trending stories in real time, prioritising cultural relevance, accuracy, and platform engagement. 

I assisted in daily content curation around major global moments such as the Paris 2024 Olympics, Jake Paul vs. Mike Tyson, and Día de los Muertos, regularly achieving click-through rates well above benchmark. 

I collaborated closely with editorial and product teams to shape the tone, voice, and quality of what appeared on Meta’s trending surfaces, and created internal best practice guides to inform global strategy and strengthen cultural coverage.

ITV (Woo) 2022

I supported ITV in developing a wellness platform and e-commerce shop aimed at Gen-Z, contributing to both the concept and early-stage rollout.

I also led a team producing multimedia coverage of Paris Fashion Week, working closely with influencers and creative directors to create content that resonated with Gen-Z audiences and aligned with platform goals.

While the project was unfortunately shelved in 2024, traces of it still exist (thanks to digital archives through Wayback Machine). You can find surviving pieces I've written for the platform here and here, as well as the woo.itv.com homepage and branding here