I’ve led and executed social strategy for music and culture brands at the intersection of journalism, internet culture, and platform-native storytelling. My work focuses on translating underground scenes, emerging artists, and subcultural movements into social content that travels — turning niche stories into wider cultural conversations without losing edge, context, or credibility.
I combine a strong editorial instinct with a deep understanding of how platforms actually work, shaping stories for the feed while staying true to the communities they come from. The result is social content that feels culturally fluent, performs at scale, and builds genuine audience engagement rather than empty reach.
Producing Social Assets
Created bespoke, platform-native social assets using graphic templates and original photography, adapting my editorial features into social-first formats for VICE, Mixmag, and DJ Mag.
Social Content That Travels
Produced and pitched VICE’s top-performing TikTok of 2023, reaching 2.5M+ views and 40K+ engagements.
